ESTIMOTE LTE BEACON – A UNION BETWEEN INDOOR AND OUTDOOR TRACKING FOR ASSET MANAGEMENT
Beacons which became popular back in 2013 when Apple introduced the iBeacon, are Bluetooth powered devices. They promised so many applications and created hype around the business world, that was believed to be the next big technology seeing applications in several industries from retail, movies, security and to the advertising industry. I even wrote a piece about how beacons can be used for smart transportations in developing countries. Beaconsopened up a new world for precise indoor tracking, targeted advertisement, customer awareness, better feedback and so much. It was the jewel for every developer and business, especially retails.
The launch of iBeacons and other similar beacon frameworks like the Eddystone from Google gave birth to new technology companies like Estimote. Fast forward to today, beacons have unfortunately not lived up to the hype promised facing stiff challenges regarding regulation, privacy, and others. But this is changing now has beacons are beginning to find a new home in the enterprises “where the money has always been.”
Estimote is hoping to push the frontier in beacons, internet of things, location tracking with the launch of their new product called the “Estimote LTE Beacon.” Built around emerging IoT technologies (LTE M1 and NB-IoT), BLE and GPS connectivity, these beacons promise the best of both indoor and outdoor tracking.
The LTE Beacon is a small, wireless beacon that can compute its precise indoor location as found in other beacons as well as its outdoor position. Beacons have traditionally been used for only indoor tracking, and when taken outdoor, they get lost in the wild. The LTE beacons can talk directly to the cloud without needing any intermediary device and claimed to last a couple of years on a single battery charge.