GPS VS. BEACONS VS. WI FI THREE LOCATION IDENTIFIER TECHNOLOGIES

GPS VS. BEACONS VS. WI-FI: THREE LOCATION IDENTIFIER TECHNOLOGIES

In IoT and digital age, location-based services applications are widespread: starting from Google maps to anti-loss devices and not ending with location-based marketing. The most common technologies used for user location identification are:Ā GPS, WiFi and BeaconsĀ (a custom BLE profile). Location-based (geofencing) marketing is a new way to enhance the personal experience while shopping. For example […]

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